We have personally seen the impact and effect of both a consumer crafted innovation brief (read: the right approach) as well as one crafted to fit a pre-defined, production-fitting, please-don’t-challenge-what-we-allready-know-and-do brief (read: Sorry, but I am not a fan!!!)
Were the consumer crafted innovation brief focus on solving a specific consumer need or challenge, it automaticly starts the innovation thinking in problem solving rather than solution-fitting. It has the ability to tacle the challenge from a 360 perspective, where you can bring multible options and dimensions into play: product, packaging, communication, business model, process, production and more.
That is why, we always start by understanding the needs and barriers of the consumers, in order to define a innovation brief, which makes sense and brings value for the company…because it is not a question of ignoring the company capabilities and scope. It just can’t be the starting point for the ideation and innovation.
So consider to invite us for a coffee and a talk, if you want to know more about: How we support company ideation and innovation, and what we can do for you.
Please contact us at contact@ccginnovation.com or by phone: +45 6017 6210.
Jeg er passioneret for innovation
Jeg definerer mig selv som en kreativ strateg, der formår at kombinere højre (kreativ) og venstre (logisk) hjernehalvdels-tækning.
En kompetence der er essentiel i arbejdet med innovation, hvor strategisk og forretningsmæssig forståelse skal konverteres til innovative planer, idegenerering og konceptudvikling.
At lykkes med innovation kræver, at man kan skabe struktur i kaos. Og at man elsker den kreative udfordring, der ligger i, at gøre abstrakte tanker og ideer til konkrete og taktiske løsninger. Evner at brug modgang og projektudfordringer, som drivkraft til innovativ tænkning og kreativ løsningsgenerering 🙂