Consumer Centric

In order to deliver valuable products and services, it is crucial to the consumer and shopper needs. Not only the needs of TODAY, but also the needs of TOMORROW.

“You don’t know me, just by knowing my name!”. Dig deeper if you really want to work CONSUMER CENTRIC

What is Consumer Centric?

It is the belief, that you need to understand the needs, values and behavior of your consumers (or customers) to be able to deliver truly valuable products and services, which results in preference and loyalty.

Many companies has the tendency to innovate and develop products based on internal factors, premises and limitations. And even though you need to take all of these aspects into account, it shouldn’t be the starting point for innovation. If you do so, you have the risk of solving the wrong issue and invest massive resources and budget into developing a product or service, which actually are not delivering on the actual consumer need.

But having done the research and collected the insights are only step one in ensuring a strong foundation for delivering innovation and driving the development. Too often companies choose to focus their innovation effort on the insights, that supports their original (or personal) point-of-view, thereby ignoring and rejecting insights, which might be the true root cause of consumers not overlooking or even rejecting product offering.

At CCG Innovation love digging into insights and getting close to consumers. Because the more we know and the better we observe, the strong we innovate and develop.

Invite us for a coffee and a talk, if you want to know more about: How we work Consumer Centric and what We can do for you.
Please contact us at or by phone: +45 6017 6210.


Development of a strong concepts combines the ability to thinking strategic, insight oriented and creative – thus the ability to turn abstract ideas into concrete concepts.

CONCEPTUALIZING is all about turning insights and strategic thinking into creative solutions with the ability to stand out.

Transforming ideas into concept!

Sometimes it takes five ideas to create one strong, holistic concept, which has the longevity and market size potential to deliver on a company’s growth ambition. Each independent idea is simply to small or narrow to secure and create an impact in the market, but by combining them, you have multiply their individual potential into something collectively bigger.

This is just as much a creative process as a business calculation, because identifying the right creative concept can tie multiple and even diverging aspect together in one consumer relevant and attractive offering.

We leverage briefing templates to ensure the best possible starting point for our concept development for clients, and pull on creative experts within our development process. We secure focus within the creative process, ensuring that the pre-defined insight and strategic foundation works as the framework for the creative translation.

Invite us for a coffee and a talk, if you want to know more about: How we approach concept development and What we can do for you.
Please contact us at or by phone: +45 6017 6210.